VAT Display for EU Shopify Merchants: Complete Guide

If you sell on Shopify to both consumers (B2C) and businesses (B2B) in the EU, you need to handle VAT display correctly for both audiences.

Why show both prices?

B2B customers with a valid VAT number can reverse-charge the VAT. They need to see the net price. B2C customers see the final price including VAT. Showing both simultaneously is the most transparent approach.

Manual approach (Liquid theme edits)

Editing your Shopify theme's Liquid files to show both prices is possible but fragile. It requires development skills, hours of work, and breaks with every theme update.

Dual Price app (30-second setup)

Dual Price automatically displays VAT-inclusive and VAT-exclusive prices across your entire store. Install, set your VAT rate, and you're done.

• Covers product, collection, cart, and home pages
• Auto-detects variant switches and AJAX cart updates
• Fail-safe: your original prices stay if something goes wrong
• 7-day free trial, then $9.99/month

Try Dual Price free →